The product provides a scaled solution for health and wellness brands seeking data-driven media expertise
NEW YORK, Aug. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) today announced the launch of Mediabrands Health, a Center of Excellence (COE) within IPG Mediabrands. The new specialty service builds on IPG Health and IPG Mediabrands’ leading healthcare services, further strengthening Interpublic’s comprehensive healthcare offering by delivering global media services at scale through Mediabrands Health.
“Our clients in the healthcare space have experienced firsthand the benefits of choosing a single, integrated solution through their work with IPG Health and its full-service, specialized agencies,” said Philippe Krakowsky, CEO of Interpublic. “We see opportunities for healthcare marketers to further benefit from Mediabrands Health’s expanded and scaled offerings when needed.”
IPG Mediabrands has a proven track record of delivering innovative solutions to the top 20% of healthcare brands, including 5 of the top 15 pharmaceutical companies, across its agency brands and dedicated teams. With this new offering, healthcare marketers can tap into the power of IPG Mediabrands’ collective network, leveraging proven strategic products and processes across the media landscape. Mediabrands Health will also work with IPG Health’s SOLVE(D) and Acxiom Health, Interpublic’s category-specific customer intelligence offering and data backbone, to enable healthcare clients to benefit from a full suite of market-tested healthcare solutions. The COE will also work with sister companies to bring together clients in the space to address common industry challenges.
“We have experienced tremendous success in healthcare over the years and are well aware of the nuanced and evolving environment they operate in,” said Justin Wroe, CEO of IPG Mediabrands U.S. “Strengthening our service offering will allow us to better understand the most pressing challenges and opportunities these brands face now and in the future, connect with our clients in more meaningful ways, and enhance our ability to drive growth for clients in this category.”
Mediabrands Health will be led by President Melissa Gordon-Ring, who successfully led Initiative’s health client portfolio. In addition, Daniel Landers, formerly Initiative’s head of strategy, has been named Chief Strategy Officer for Mediabrands Health.
For Interpublic, the news builds on continued growth performance in the healthcare sector, led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions International Advertising Festival, a prestigious Advertising Age A-List and 2024 Manny Award. IPG Health’s success is due to the interconnectivity and interoperability built into its structure, through which the network has designed its sophisticated data, AI and technology-enabled platforms, epicdesigned specifically for healthcare.
For more information about Mediabrands Health, please contact health@mbww.comFor more information about IPG Health, please contact hello@ipghealth.com.
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About Interpublic
Public Broadcasting Corporation (NYSE: IPG)www.interpublic.com) is a provider of values-based, data-driven, and creative-driven marketing solutions. IPG is home to some of the world’s best-known and most innovative communications professionals, with brands including Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick, and more. IPG is an S&P 500 company with 2023 total revenues of $10.89 billion.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages more than $47 billion in marketing investments globally on behalf of its clients through its full-service agency networks UM, Initiative and Mediahub, and its award-winning specialty businesses Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport and IPG Media Lab. IPG Mediabrands’ clients include many of the world’s best-known and most iconic brands from a broad range of industry sectors, including automotive, personal finance, consumer packaged goods (CPG), pharmaceutical, health and wellness, entertainment, financial services, energy, toys and games, direct-to-consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company has more than 18,000 diverse marketing communications professionals in more than 130 countries. For more information, visit www.ipgmediabrands.com.
About IPG Health
IPG Health is a global collection of the world’s most renowned and awarded healthcare marketing agencies. With more than 6,500 employees across six continents, we create innovative marketing solutions and leverage creativity, technology, science and data to inspire behaviors that promote health. With more than 45 agencies, including more than 18 specialty divisions, our integrated approach to the full range of communications capabilities ensures we help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotechs, biopharma and a variety of life sciences companies. IPG Health companies have received coveted honors including “Healthcare Network of the Year” at the Cannes Lions International Festival of Creativity, Ad Age A-List, New York Film Festival Health Awards and Manny Awards in 2024 and 2023. IPG Health was also named “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are an Interpublic Group of Companies (NYSE:IPG). Visit www.ipghealth.com Learn more.
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contact information
Tom Cunningham
(according to)
(212) 704-1326
Jerry Leshner
(Analysts, Investors)
(212) 704-1439